We must make the Service that we provide, the Experience that we deliver to our customers, as important, if not more so, than the advertising hook that entices them to consider doing business with us.īefore I share with you some thoughts on how to create a 5 Star First Impression, let me ask you a question-When does one make a first impression? Is it when the customer or prospect first meets you? Or is it when they walk into the reception area or the lobby of your business? Is it when they call you on the phone? Is it when they look on your company website or your business profile on Twitter, Linkedin or Facebook or other social media site? The answer of course, is-yes, yes, yes & yes. However, are those marketing and advertising dollars that you are spending to get them in the door, or on the phone or on your site-being wasted because you did not spend the same amount of time, care, attention and training on creating that great first impression? This happens all the time in industry after industry, business after business. If you are like many business owners, you may be spending tons of money on marketing and advertising-to announce to the marketplace about your business but are you taking advantage of your marketing success? Are you just assuming that once they’ve been attracted to your business that they’ll spend money, and become & remain a loyal customer? True, advertising & marketing is what brings them in, makes them aware of you, and causes them to consider purchasing your product or service. Today we want to delve into this very crucial topic-Ĭreating 5 Star First Impressions in Your Business What does it take to create a WOW! first impression? Are you and your team consistently creating 5 Star first impressions for your clients, customers & prospects? And if not, why not? What they see and experience sets the tone and the expectation they have for doing business with you. The first impression that a person has of your business is often determined within 5 minutes upon walking into your establishment.
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